Katherine Yochum
Senior Account Executive
Katherine Yochum is a Senior Account Executive at RunSwitch PR.
She helps clients strategically communicate key messages through writing, research, and presentation. Her time at the University of Kentucky consisted of work in corporate communication, traditional and digital public relations, as well as public affairs.
Background
Prior to joining RunSwitch, Katherine worked in corporate communications, public relations and public affairs. As an Executive Communication Intern for the University of Kentucky, Katherine helped the University tell its story externally while managing executive communication from the University to students. As a Sales Intern for Mattel, Inc. on the Target team, she analyzed trends and converted data into insights for strategy recommendations. While she was a Public Affairs Intern for Top Shelf Lobby, LLC, Katherine covered Kentucky Legislature Committee Meetings and acted as a liaison between the firm’s lobbyists and Kentucky lawmakers.
Katherine was involved in multiple organizations at the University of Kentucky, holding several leadership roles including Corporate Events Coordinator for University of Kentucky’s DanceBlue Marathon and Senator for the UK Student Government Association.
Education
BS in Integrated Strategic Communications – University of Kentucky
Experience
- Senior Account Executive, RunSwitch PR (Present)
- Account Executive, RunSwitch PR (2024)
- Account Coordinator, RunSwitch PR (2022 – 2023)
- Executive Communication Intern, University of Kentucky Office of Public Relations (2022)
- Corporate Events Coordinator, University of Kentucky DanceBlue Marathon (2021-2022)
- Sales Intern, Target, Mattel, Inc. (2021)
- Public Affairs Intern, Top Shelf Lobby, LLC (2020-2021)
